---
updatedAt: 2026-04-07T10:11:25.000Z
agentTools:
  siteIndex: https://developers.liveramp.com/llms.txt
  projectIndex: https://developers.liveramp.com/authenticatedtraffic-api/v1.0/llms.txt
---

# ATS for Mobile Overview

[block:callout]
{
  "type": "info",
  "title": "On-Device ATS",
  "body": "New options for iOS are almost here! Check out [our blog post](https://liveramp.com/blog/consumers-must-come-first-expanding-ats-authenticated-traffic-solution-meet-growing-needs-mobile/) for more information."
}
[/block]

ATS provides unique advertising monetization opportunities in mobile environments. Rather than relying on mobile device identifiers, translating your user identifiers into identity envelopes enables buyers to transact on a more efficient, people-based ID while protecting user identity.

Ensure that you review relevant App Store / Google Play terms before implementing ATS.