About ATS

ATS (Authenticated Traffic Solution) provides a privacy-first, PII authentication solution that improves programmatic addressability across the open web by providing an encrypted, persistent, people-based identifier throughout the programmatic supply chain, starting at the inventory source.

Before you continue, learn about the ways you can implement Authenticated Traffic Solution (ATS) and make sure you are using the right documentation portal for each implementation.

Javascript Implementation: ATS.js

For easy and streamlined ATS implementations, you can take advantage of an automated experience when using ATS.JS alongside Prebid.js via the LiveRamp Publisher Console.

If you want to implement ATS with minimal error, assign other users to maintain your ATS configuration, and enjoy other publisher products all in one platform: ATS.js is the right way for you.

Go to our publisher documentation portal to learn how to set up ATS.js in Console.

API-only Implementation: ATS API

If you integrate ATS into properties outside the web or you need to limit added Javascript on your web, you are in the right portal. Direct API implementation will let you cut down the weight of the page, but does add to the implementation complexity. We only recommend this method if you know what you're doing.

To get started with API-only implementation, click Guides on this page.