We're back with a very exciting list of releases which include support for PAIR and Facebook-scoped envelopee, secure signals integration, and many more!

✨ New

• You can now integrate iOS Mobile SDK with Google secure signals (previously knowns as Google encrypted signals). This feature allows you to share secure signals on RTB requests with third-party bidders of your choosing. You can control the composition of the signals, and the list of eligible bidders. This means LiveRamp’s Identity Envelopes will only be shared at your explicit instruction and only with bidders that are allowed to receive the envelope.
• We have developed new APIs to support AdMob mediation and secure signals integration. AdMob mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads. Our mediation adapter facilitates the exchange of data between AdMob and the ATS SDK and enables the AdMob SDK to collect secure signals from ATS Mobile SDK.
• Recently, we have released version 2 of the ATS API which support the handling of multiple types of identity envelopes. The ATS Mobile SDK will now behave the same way and is able to retrieve Facebook-scoped envelopes (from Facebook Conversion API) and PAIR IDs together with an Identity Envelope in one single call.

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Talk to a LiveRamp Representative

All of our new features must first be enabled by our support team. Talk to a LiveRamp representative to get any of the features above enabled.

🔗 Improved

• We have improved the email and phone number regex validation to help reduce the number of invalid identifiers being passed.
• Test mode has been improved by enabling automatic sync with ATS configuration and removing unnecessary messages.
• We have removed UserID from getEnvelope logs as we are not storing any user IDs.