About AbiliTec Identity Resolution

Identity resolution is the process of resolving your data to a specific individual, household, location, or entity. The process matches personal identifiers (such as a name, address, phone, and email) to digital identifiers (such as an IP address, cookie, or location) in the AbiliTec Identity Graph. The match is made across multiple devices and channels. AbiliTec uses sophisticated machine-learning algorithms and a patented process to perform identity resolution of your data to the data in the AbiliTec Identity Graph.

The AbiliTec API provides two primary endpoints:

• The The Match endpoint, which can be used for plaintext PII. This endpoint takes the individual components of the input data through a match cascade and can return multiple AbiliTec IDs per request.
• The Lookup endpoint, which you can use when you don't want to send plaintext PII. This endpoint performs a direct lookup against a single input string (it does not take the input data through a match cascade) and returns only one AbiliTec ID per request.

Calls to either endpoint return response documents, with the different categories of information returned contained in data bundles.