About AbiliTec Identity Resolution

Identity resolution is the process of resolving your data to a specific individual, household, location, or entity. The process matches personal identifiers (such as a name, address, phone, and email) to digital identifiers (such as an IP address, cookie, or location). The match is made across multiple devices and channels. AbiliTec uses sophisticated machine-learning algorithms and a patented process to perform identity resolution of your data to the data in the AbiliTec Identity Graph.

The AbiliTec API provides two primary endpoints that allow you to lookup data with maximum accuracy, or to match data to maximize match rates.