The Match endpoint accepts plaintext (raw) PII and/or MD5-hashed email addresses as input data.

When you send plaintext PII to the Match endpoint, data normalization and fuzzy matching occurs during the matching process. A sequence of matching steps, using the "match cascade", is used until a match to a maintained AbiliTec ID is found. If a maintained AbiliTec ID is not found after all match cascade steps are performed, a derived AbiliTec ID is returned. The response also includes insights about that record and metadata about how the match was obtained when using the match endpoint.

Base URL

https://us.identity.api.liveramp.com