Selling Data with the Data Marketplace

The LiveRamp Data Marketplace enables buyers and sellers of marketing data to connect and transact cross-channel at a person level. The Data Seller API allows you to programmatically interact with the Data Marketplace to create new segments and view segment metadata.

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This API was previously known as the "Data Provider API".

Overall Steps

Selling data with the Data Marketplace using the Seller Direct feature involves these basic steps:

1. Create files of your first-party segment data for uploading.

   For more information about formatting segment data, see Selling Data with the Data Marketplace in the Connect documentation.

2. Upload the files to LiveRamp's system.

   You can upload files using multiple methods, including SFTP, Connect, and Amazon S3 buckets. For information, see Getting Your Data into LiveRamp.

3. Enable new Data Marketplace segments.

   Use the Data Seller API to provide Data Marketplace segment metadata, enable new segments, and update segment metadata.

4. Activate your Data Marketplace segments (distribute them through the Data Marketplace for buyers to purchase).

   You can configure destinations and distribute segments through LiveRamp Connect or the LiveRamp Activation API.