Selling Data with the Data Marketplace Using Seller Direct

The new Seller Direct feature lets sellers make their “direct” segments (type = DIRECT) available for use on platforms where a pre-approved agreement is in place. The Data Seller API allows you to programmatically interact with the Data Marketplace to list available platforms that support the Seller Direct feature and create new direct segments.

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This API was previously known as the "Data Provider API".

Overall Steps

Selling data with the Data Marketplace using the Seller Direct feature involves these basic steps:

1. Determine what platforms available to you are approved for the Seller Direct feature (see List Supported Marketplace Platforms). If you already know the platform ad network IDs that are approved, you can skip this step.

   Note: For Seller Direct segments (type = DIRECT), hasApprovedDirectAgreement must be true.

2. Create files of your first-party segment data for uploading.

   For more information about formatting segment data, see Selling Data with the Data Marketplace in the Connect documentation.

3. Upload the files to LiveRamp's system.

   You can upload files using multiple methods, including SFTP, Connect, and Amazon S3 buckets. For information, see Getting Your Data into LiveRamp.

4. Enable new Data Marketplace segments.

   Use the Data Seller API to provide Data Marketplace segment metadata, enable new segments, and update segment metadata.

   Note: For the Seller Direct feature, segment type must be DIRECT and you must allowlist your direct platforms by listing them in the allowedPlatforms array (see Enable Data Marketplace Segments).

5. Activate your Data Marketplace segments (distribute them through the Data Marketplace for buyers to purchase).

   You can configure destinations and distribute segments through LiveRamp Connect or the LiveRamp Activation API.