Create first-party data segments

Using the create and enable a Data Marketplace segment Data Seller API call, specify the following based on an existing first-party segment:

• Follow the Data Marketplace naming standards to configure the name of your segment. For information, see "Make Segment Names Descriptive and Self-Explanatory" in the LiveRamp Connect UI help.
• Follow the Data Marketplace compliance approval standards to configure the description of the segment. For information, see "Data Marketplace Segment Review and Approval".
• Set the segment's type to either syndicated or custom.
• Configure the permittedUseCases for the segment.
• If you're sending custom segments downstream (not syndicated), configure the allowedPlatforms field.
• If you're distributing to The Trade Desk, set the programmaticPercentageOfMedia and cpmCap values for the pricing object.
• To make the segment visible to buyers, set enabled to true. This will submit the segment for compliance approval, which is typically completed within an hour. If the segment's name or description is flagged for manual review, you may need to correct it via the LiveRamp Connect UI before it can be listed in the Data Marketplace.