You can use the segments endpoint to create Data Marketplace segments, which are based on first-party segment data that you previously uploaded to LiveRamp.

Permitted Use Cases

Although the restrictions object itself is not required, the permittedUseCases object beneath it is. You must select at least one permitted use case to create a segment, and also set its pricing in the pricing object. You may also use permittedUseCases to enable or disable the use of the segment in combination segments.

For information about use cases and pricing, see Supported Data Marketplace Pricing Models.

Blocklists and Allowlists

If you do not specify advertisers in the blocklist or the allowlist for a segment, the lists associated with your customer profile will be used by default. You must specify an allowlist for custom and direct segments, even if one is specified in your customer profile, but any specified allowlist will be overridden for syndicated segments.

For information about blocking advertisers, see Blocking Advertisers from Data Marketplace Segments.