The Customer Workflow

A typical customer workflow is described below.

• Your customer browses available Data Marketplace segments and reviews segment information, including data provider names, descriptions, reach, and pricing.

• Your customer views additional segment information (if necessary) including permitted use cases and data source location.

• Your customer distributes segments to one or more of your DSP destinations.

• You or your customer check the delivery status of segments in the distribution pipeline.

• You periodically refresh segment data so only up-to-date segments are available to your customer.