The Customer Workflow

Learn about the customer workflow.

A typical customer workflow is described below.

  • Your customer browses available Data Marketplace segments and reviews segment information, including data provider names, descriptions, reach, and pricing.

  • Your customer views additional segment information (if necessary) including permitted use cases and data source location.

  • Your customer distributes segments to one or more of your DSP destinations.

  • You or your customer check the delivery status of segments in the distribution pipeline.

  • You periodically refresh segment data so only up-to-date segments are available to your customer.