Segments

Learn about the Data Marketplace Buyer API segment endpoints.

A segment is a group of third-party consumer records defined by a specific set of attributes.

You can use the Data Marketplace Buyer API to:

  • Display a list of Data Marketplace segments and their associated metadata.
  • Display additional segment details for a particular segment.
  • Update your list of Data Marketplace segments with the most current information, including segments that have been removed from the Data Marketplace or segments whose metadata has changed.
  • Enable Data Marketplace segments for use in the Activation API

Use the Data Marketplace Buyer API segment endpoints to display the following:

Segment EndpointDescription
/v2/segmentsGet a list of Data Marketplace segments and their associated metadata.
/v2/segments/{v2SegmentsId}/detailsGet additional details for a particular segment.
/v1/segment-updatesGet a list of updated Data Marketplace segments with the most current information, including segments that have been removed from the Data Marketplace or segments whose metadata has changed.
/v1/requested-segmentsEnable Data Marketplace segments for distribution by the Activation API.