Segments

A segment is a group of third-party consumer records defined by a specific set of attributes.

You can use the Data Marketplace Buyer API to:

• Display a list of Data Marketplace segments and their associated metadata.
• Display additional segment details for a particular segment.
• Update your list of Data Marketplace segments with the most current information, including segments that have been removed from the Data Marketplace or segments whose metadata has changed.
• Enable Data Marketplace segments for use in the Activation API.

Buyer API Endpoints

Use the Data Marketplace Buyer API segment endpoints to display the following:

Filtering Segments

Use filters to make sure you retrieve only the Data Marketplace segments relevant to your needs. You can filter by the following:

• Advertiser name (to display only segments not blocked from that advertiser)
• Data provider name
• Country
• Currency
• Identifier type (cookie, mobile, CID, identity link, or offline
• Fully or partially refreshed since a specified date
• Whether reach expansion has been enabled

You can combine as many filters as you like. You can include multiple possible values for a single filter when this is indicated in the parameter reference below. Within a parameter, the logical operator is OR. Between different parameters, the logical operator is AND.

For example, suppose you want segments with price type CPM or CPC, ID type cookie or MAID, and reach extension disabled. This translates to segments which meet the following criteria:

(Price type = CPM OR CPC) AND (ID type = cookie OR MAID) AND (reach extension = false)

Refreshing Data

Examples

Get only segments targeted in the US

curl --request GET \
     --url 'https://api.liveramp.com/data-marketplace/buyer-api/v3/segments?limit=1000&countryCodes=USA&currencyCodes=USD' \
     --header 'accept: application/json'

Get only segments targeted in the US and refreshed in the last seven days

curl --request GET \
     --url 'https://api.liveramp.com/data-marketplace/buyer-api/v3/segments?limit=1000&lastPartialRefreshAfter=20230925%2000%3A00%3A00.00&countryCodes=USA&currencyCodes=USD' \
     --header 'accept: application/json'

Get only segments eligible for TV

Segments can be filtered by the following specifications to ensure they are eligible for TV:

• Reach extension is disabled
• Has had a full refresh within the last 180 days (or other time period)
• Has had a partial refresh within the last 180 days (or other time period)
• Identifier type (Cookie, Mobile, CID, identity link, or offline)