Distributing Segment Data

When your customer selects the destination platform to distribute a particular segment to, use the Add Segments to a Destination Account call to trigger a distribution to that destination. LiveRamp then matches the anonymized segment to the platform partner devices and delivers the output to the configured destination.

LiveRamp also automatically triggers this process when new data is imported into your
account (which occurs every 5 days to keep the data active and up-to-date within a
destination). Additionally (in this same cadence), LiveRamp also provides new segment
data as a result of updates to our identity graph.

Once a segment has been configured for distribution, the customer will receive an email confirming delivery and it will show up in the destination platform within 3 days of the initial distribution.