What is the Authenticated Traffic Solution?
Learn how to benefit from an Authenticated Traffic Solution to enable data-driven targeting and to dramatically increase the value of your inventory—without third-party cookies.
The Authenticated Traffic Solution (ATS) is a privacy-first, PII-authentication solution that improves programmatic addressability across the open web. ATS provides a persistent people-based identifier throughout the programmatic supply chain, starting at the inventory source.
Updated almost 2 years ago