Based on the user's location, ATS Envelope API may require a standardized consent signal. Make sure you provide a valid consent string so you can successfully retrieve an Identity Envelope. If a user is located in a country that is outside of the EU/EEA and is not the U.S., ATS Envelope API will successfully return an envelope without the need for a consent string.
- About GDPR: The General Data Protection Regulation (GDPR) is a "regulation in EU law on data protection and privacy in the European Union and the European Economic Area". If a user is located in an EU (or EEA, in some cases) country, consent is required.
- About CCPA: The California Consumer Privacy Act (CCPA) is "a state statute intended to enhance privacy rights and consumer protection for residents of California, United States".
When calling the Envelope API for users in the EU/EEA, you will need to supply a valid TCF consent string with LiveRamp listed as a vendor (ID 97) and a positive signal for TCF purposes 1 to 10, special purpose 1 and feature 1 and 2 in order to obtain an identity envelope.
If a user revokes their consent, we suggest that you remove the identity envelope from configured storage.
See an example of a valid valid TCFv2 Consent string below:
Validate your TCFv2 Consent string here.
When calling the Envelope API for users in the US, a Privacy String is currently not required. ATS will take an approach of "soft" enforcement to the CCPA Privacy String. If a user in the U.S. declines consent, in which case a negative string will be given, ATS API will respect the settings.
However, as adoption increases and clarity emerges on the federal level, we expect that a consent signal will be required as they do in the European Union.
If a user revokes their consent, we suggest that you remove the Identity Envelope from configured storage.
An example of a valid US Privacy Consent is as follows:
See more examples here.
When calling the Envelope API for users in all other countries (outside of the EU/EEA and not the U.S.), ATS Envelope API will successfully return an envelope without the need for a consent signal.
Updated 9 months ago