This article lists all available web and online event data you can send to the TikTok Events API. For the best performance, you should always send additional parameters on top of the required ones if they are available on your domain(s).

Required Event Keys

You are required to provide all the following properties when creating the request to send a conversion event.

Property	Description	Example Value	Web	Mobile
`event_type`	The type of the user event. See Standard Events for list of available event types.	`AddToCart`	✅	✅
`event_id`	Event ID tied to the conversion event for deduplication purposes.	`1234`	✅	✅
`event_time`	The time when the event occurred, indicated as a Unix timestamp measured in seconds, and in UTC+0 time zone.	`1687758765`	✅	✅
`event_source`	The URL of the web page where the event took place. Must include protocol such as http or https.	https://www.example.com/purchase	✅	✅
`event_manager`	The CAPI program name. For TikTok Events API, set the value to 'tiktok'.	`tiktok`	✅	✅
`user_data`	Use this property to pass the `partner_id` field. See User Data.	`partner_id`	✅	✅
`app_data`	Use this property when sending mobile app events to pass the app information. See App Data.	`app_data`	❌	✅

Standard Events

The table below lists all the standard events supported on the web, along with the recommended fields for the properties' object. Note that the name of the events are case-sensitive.

Event	Descriptions	Recommended fields	Web	Mobile
AchieveLevel	Achieve a level		❌	✅
AddPaymentInfo	Used when payment information is added in the checkout flow.		✅	✅
AddToCart	Used when an item is added to the shopping cart.	`content_type`, `quantity`, `description`, `content_id`, `currency`, `value`	✅	✅
AddToWishlist	Used when an item is added to a wishlist.	`content_type`, `quantity`, `description`, `content_id`, `currency`, `value`	✅	✅
CheckOut	Checkout	`quantity`, `description`, `content_id`, `currency`, `value`	❌	✅
CompleteTutorial	Complete the tutorial		✅	❌
ClickButton	Used when a button is clicked.		✅	❌
CreateGroup	Create a group		❌	✅
CreateRole	Create a role		❌	✅
CompletePayment	Used when a payment is completed.	`content_type`, `quantity`, `description`, `content_id`, `currency`, `value`	✅	❌
CompleteRegistration	Used when a registration is completed.		✅	❌
Contact	Used when contact or consultation occurs.		✅	❌
CustomizeProduct	Used when someone customizes a product.		✅	❌
Download	Used when a button to open an external browser download page is clicked.		✅	❌
FindLocation	Used when someone tries to find your location.		✅	❌
GenerateLead	Generate a lead		❌	✅
InAppADClick	In-app ad click		❌	✅
InAppADImpr	In-app ad impression		❌	✅
InitiateCheckout	Used when the checkout process is started.		✅	❌
InstallApp	Install the app		❌	✅
JoinGroup	Join a group		❌	✅
LaunchAPP	Launch the app		❌	✅
LoanApplication	Apply for a loan		❌	✅
LoanApproval	Loan is approved		❌	✅
LoanDisbursal	Loan is disbursed		❌	✅
Login	Log in successfully		❌	✅
PlaceAnOrder	Used when an order is placed.	`content_type`, `quantity`, `description`, `content_id`, `currency`, `value`	✅	❌
Purchase	Complete payment	`content_type`, `description`, `content_id`, `currency`, `value`	❌	✅
Rate	Rate		❌	✅
Registration	Complete the registration		❌	✅
Schedule	Used when someone makes an appointment to speak with your business or visit your location.		✅	❌
Search	Used when a search is made.		✅	✅
SpendCredits	Spend credits		❌	✅
StartTrial	Start the trial		❌	✅
SubmitForm	Used when a form is submitted.		✅	❌
Subscribe	Used when a subscription is made.		✅	✅
UnlockAchievement	Unlock an achievement		❌	✅
ViewContent	Used when a page is viewed.	`content_type`, `quantity`, `description`, `content_id`, `currency`, `value`	✅	✅

User Data

Property	Description	Example Value	Web	Mobile
partner_id	LiveRamp's Identity Envelope.	`Aqs3wtOuqIRic78_s4Nqilcr0MGn0cDvKzvpEhSGVjwV8Ci0Jy73B1bkfpv03GwK2uyKbME4kSAtVFn_5sCLWstyHTnEWYurbjLXLpgtf9MfLP1AeDTUQ_0ESnD3x1pr6gYfBOOUH8BPhbfscxdaGUA-\_sacPab3nzc05koLhbqrJIQC7JBraEbpOJPDAHp9f44DXIXm`	✅	✅
idfa	The iOS IDFA. For iOS 14 and above, ensure that IDFA data collection follows Apple’s policies. Both raw and SHA-256 IDFAs are accepted: - For raw IDFAs, all characters must be UPPERCASE. - For SHA-256 IDFAs, all characters must be lowercase, and any leading/trailing spaces must be trimmed before hashing.	`AEBE52E7-03EE-455A-B3C4-E57283966239`	❌	✅
idfv	The iOS IDFV.	`F325G3GB-12FC-352F-C6C3-DZ52F0F690D8`	❌	✅
gaid	The GAID (Google Advertising ID). Both raw and SHA-256 GAIDs are accepted. For both raw and SHA-256 GAIDs: - All characters must be lowercase. - Leading/trailing spaces must be trimmed before hashing	`bk9384xs-p449-96ds-r132`	❌	✅
att_status	Whether the user has authorized your mobile app to access app-related data for measuring the user or the device. This is an iOS only field. Enum values: - AUTHORIZED: The user has authorized access to app-related data that can be used for measuring the user or the device. - DENIED: The user has not agreed to authorize your mobile app to access app-related data for measuring the user or the device via Apple's AppTrackingTransparency framework. If this field is set to DENIED, TikTok will not use the PII data (for instance, user email address or phone number) in this App Event for user-level matching. - NOT_DETERMINED: The user has not yet received an authorization request to authorize access to app-related data that can be used for measuring the user or the device. - RESTRICTED: The authorization to access app-related data is restricted. - NOT_APPLICABLE: The iOS version is below 14 or the device is running Android.	`AUTHORIZED`	❌	✅

Custom Data

Property	Description	Example Value	Web	Mobile
description	Description of the item or page.	`Brown blazer`	✅	✅
currency	The ISO 4217 currency code. The following curriencies are supported: AED, ARS, AUD, BDT, BHD, BIF, BOB, BRL, CAD, CHF, CLP, CNY, COP, CRC, CZK, DKK, DZD, EGP, EUR, GBP, GTQ, HKD, HNL, HUF, IDR, ILS, INR, ISK, JPY, KES, KHR, KRW, KWD, KZT, MAD, MOP, MXN, MYR, NGN, NIO, NOK, NZD, OMR, PEN, PHP, PHP, PKR, PLN, PYG, QAR, RON, RUB, SAR, SEK, SGD, THB, TRY, TWD, UAH, USD, VES, VND, ZAR .	`USD`	✅	✅
ttclid	TikTok Click ID, a data connection parameter appended to a landing page URL whenever a user clicks on an ad on TikTok.	`154156346845646846846514654184`	✅	❌
ttp	Cookie ID, if you also use Pixel SDK and have enabled cookies, Pixel SDK automatically saves a unique identifier in the `\_ttp` cookie. The value of `\_ttp` is used to match website visitor events with TikTok ads. You can extract the value of `\_ttp` and attach the value here.	`05649645695464646416`	✅	❌
content_type	The type of content in the event. Enum values: `product`, `product_group`. - When the `content_id` in the `contents` parameter is specified as `sku_id`, set this field to `product`. - When the `content_id` in the `contents` parameter is specified as `item_group_id`, set this field to `product_group`.	`product`	✅	✅
value	Value of the order or items sold. The value should always be formatted as an integer or decimal (for instance, 10.00) regardless of the location, currency, or other factors. It should not contain any currency symbols, special characters, letters, or commas. The `price` parameter specifies the `price` for a single item, and `value` specifies the total price of the order. For example, if you have two items each sold for ten dollars, the price parameter would be 10.00 and the value parameter would be 20.00.	`20`	✅	✅
order_id	The order ID.	`1145`	✅	❌
shop_id	The shop ID.	`112`	✅	❌
referrer	The referrer URL. For example, document.referrer in the client side Javascript, or the server side Referer http header. We recommend using the full URL, including all URL parameters.	https://www.example.com/home	✅	❌
contents	Relevant products in an event with product information.	`{ ""price"": 100.0, ""quantity"": 2, ""content_id"": ""12345"", ""content_name"": ""Fancy-AirMax2.0 Black"", ""content_category"": ""Shoes - Running Shoes"", ""brand"": ""Fancy Sneakers"" }`	✅	✅
limited_data_use	Limited Data Use is an optional data processing option that gives you more control over how your data is used in the CAPI provider's systems to better support your compliance efforts. When the CAPI provider receives data with Limited Data Use enabled, they will process that data in accordance with their role as a service provider or processor, as applicable, and limit the use of that data.	`true`	✅	✅

App Data

Property	Description	Example Value	Web	Mobile
app id string_ Required for Mobile Events	Mobile App ID. For iOS Apps, use the app ID found in the App Store URL 1a) Example: Apple Store URL: https://apps.apple.com/us/app/angry-birds/id343200656 1b) id = "343200656" For Android Apps in the Google Play store, use the app ID found in the Google Play store URL. 2a) Example: Google Play store URL: https://play.google.com/store/apps/details?id=com.rovio.angrybird 2b) id = "com.rovio.angrybirds" For Android Apps not in the Google Play store, use the package name.	`com.rovio.angrybirds`	❌	✅
app name string_	Application name.	`Angry Birds`	❌	✅
app version string_	App version number.	`3.0.2`	❌	✅