ATS for Mobile Overview

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On-Device ATS

New options for iOS are almost here! Check out our blog post for more information.

ATS provides unique advertising monetization opportunities in mobile environments. Rather than relying on mobile device identifiers, translating your user identifiers into identity envelopes enables buyers to transact on a more efficient, people-based ID while protecting user identity.

Ensure that you review relevant App Store / Google Play terms before implementing ATS.


What’s Next

Find out what identifiers are needed to leverage ATS in a mobile environment.