The Basics
Learn about the Authenticated Traffic Solution.
Advertisers are faced with a series of challenges that are limiting the effectiveness of their programmatic buys largely centered on regulation and resulting technology changes by major consumer platforms. In addition, the ecosystem is highly fragmented leading to significant audience loss when activating and measuring campaigns.
LiveRamp and its partners have created an independent, people-based and cookieless infrastructure that unifies the highly fragmented programmatic ecosystem to provide marketers with the scale needed outside of the walled gardens.
IdentityLink and IDL are now RampIDAs of May 24, 2021, the name for LiveRamp's pseudonymous identifier (formerly known as "IdentityLink" or "IDL") is now "RampID." While we transition to this new name over the coming months, you might continue to see the previous names in help documentation text and images, and in some product names. See this announcement for more information.
The Authenticated Traffic Solution
Updated 2 days ago