Learn about the AbiliTec Identity Graph, how it's used by the AbiliTec API, and how it's updated.
The AbiliTec Identity Graph is a multi-sourced historical identity graph containing over 40 years of consumer contact information from over 150 data sources, including over 4.5 billion name and postal records, over 1.1 billion email addresses, and over 600 million phone numbers.
How We Decide When to Include New Data
Before a new data source is added to the identity graph, LiveRamp carefully vets the source to ensure compliance, quality, reliability, contribution value, and sustainability of the data. Additionally, LiveRamp continuously monitors existing sources to ensure quality.
To ensure the highest accuracy and quality, the identity graph algorithms that determine whether source data reaches the necessary threshold for inclusion are continually updated and benchmark-tested. Data thresholds must be achieved, and strict quality and compliance audits are conducted on a regular basis.
Associating Data with AbiliTec Links
- ConsumerLinks: After the data is cleansed and it meets the threshold for identifying a person, those touch points are associated with an AbiliTec ConsumerLink.
- AddressLinks: Data relating to just an address is associated with an AddressLink.
- HouseholdLinks: Once information on individuals shows a persistent relationship and reaches the necessary threshold, those individuals are associated with a HouseholdLink.
For more information, see "AbiliTec Links".
Monthly Updates
As new information comes into the identity graph, the graph is updated in monthly releases.
Data Security
The AbiliTec Identity Graph is non-discoverable, meaning the data stored within it has been obfuscated and is not retrievable by any client, third party, or any LiveRamp associate who is not directly involved in its development or support. It is only used for analysis to create and maintain AbiliTec IDs.