The Basics

Advertisers face a series of challenges that limit the effectiveness of their programmatic buys, largely centered on regulation and resulting technology changes by major consumer platforms. In addition, the ecosystem is highly fragmented, leading to significant audience loss when activating and measuring campaigns.

LiveRamp and its partners have created an independent, people-based, and cookieless infrastructure that unifies the highly fragmented programmatic ecosystem to provide marketers with the scale needed outside of the walled gardens.

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If you're using an older version of ATS.js that was not created in Console, refer to version 1.0 of this documentation.

The Authenticated Traffic Solution